media language:
The kingdom of Far, Far Away is Hollywood with stretch horse-drawn carriages instead of stretch limos, and the happy couple's arrival is covered like an Oscars red carpet telecast.which never offers anything dangerous or perceptive - just observation that it's glitzy, glamorous, and commercial.
The iconography of "sir justin" poster links to cameron diaz and justin timberlake's relationship in the real world and how Fiona's dream man would be justin timberlake simular to alot of teenage girls dream man.
Parallel sound is used when Shrek is going to find Fiona and he is riding on a white horse/ (donkey) and the diegetic sound is of the song lyrics saying “I need a hero” This is done to help the audience identify with Shrek.on the other hand as the fairy godmother is singing the song it makes it a bit ironic.
High key lighting
The name Shrek is taken from the Yiddish word שרעק (pronounced Shreck) meaning 'fear', 'terror', or (in its closest sense) 'fright', and the German "Schreck" with the same meaning

Shrek, Donkey, and Fiona pass a billboard of the Fairy Godmother that is similar to the Angelyne advertisements.

A sign similar to the Hollywood sign has the text "Far Far Away."

Also when they enter Far Far Away, Donkey's head with the palm tree background is a reference to Eddie Murphy's own Beverly Hills Cop.

While in bed, Fiona's mother reads a copy of "Kings Are from Mars, Queens Are from Venus", a play on Men Are from Mars, Women Are from Venus.

The Fairy Godmother visits a fast food restaurant named "Friar's Fat Boy", a reference to the US chain Frisch's Big Boy.

Puss in Boots inscribes the letter "P" into a tree using three strokes of his sword, parodying the character of Zorro where the callsign of the hero Zorro is slashing the letter "Z" using three sword strokes. Incidentally, Antonio Banderas, the actor voicing Puss in Boots, played Zorro in the 1998 film The Mask of Zorro.

In the scene where Shrek, Donkey and Puss in Boots arrive at the Fairy Godmother's office, she says "What in Grimm's name..."; a reference to the Brothers Grimm, who published collections of many fairy tales such as the ones used in this movie.

The arrival of guests on the red carpet at the royal ball show is being broadcast by "Medieval Entertainment" and is hosted by Joan Rivers, a reference to the E! Entertainment Channel, and to Joan herself, who usually interviews people arriving at the Oscars.

There is a visual spoof of Mission: Impossible when Pinocchio is lowered into the well.

Right after seeing the Fairy Godmother billboard, Shrek sits back in the chariot, and a "Burger Prince" logo can be seen on a building, a parody of Burger King, the fast-food emporium.


When the Fairy Godmother is ordering food at the Fast Food Restaurant she orders a Medieval Meal. This is a reference to McDonald's Happy Meal. The box of the Medieval Meal is also similar to the Happy Meal, although the paper crown that Charming wears refers to the Burger King crown.

In the scene where the group enters Far Far Away, there is a shot of hills and the Far Far Away sign. This scene is very much like the view of the Paramount Studios, except that there is actually the Hollywood Sign.



The love potion that the Fairy Godmother gives King Harold to give to Fiona is labeled "IX", a reference to the 1959 pop hit "Love Potion #9", by The Clovers.

There are numerous references to the King being a frog throughout the movie(as a parody of The Princess and the Frog. It could also be implied that they are the one and the same from the fairytale, except the frog is a bitter old king and they have a daughter and an ogre for a son-in-law):
He has a painting of his human self standing over a pond next to his bed.
His wife reminds him of their first date by the lake, their "first kiss"
His bedsheets and most of his furniture is leafy green.
A female frog in the bar asks him, "Don't I know you from somewhere?"
At the ball, the King and Queen are seated in front of a screen that has a painting of a pond with water lillies on it.
He turned into an actual frog by the Fairygodmother's spell.


Movie name Real name

Romeo Drive Rodeo Drive

Farbucks Coffee Starbucks Coffee

Burger Prince Burger King

Versarchery Versace

Saxon Fifth Avenue Saks Fifth Avenue

Old Knavery Old Navy

Tower of London Records London Records (or Tower Records)

Gap Queen The Gap

Banana Kingdom Banana Republic

Barneys Old York Barneys New York

Abercrombie & Witch Abercrombie & Fitch

Pewtery Barn Pottery Barn

Friar's Fat Boy Frisch's Big Boy

Baskin Robinhood Baskin Robbins

Armani Armoury Armani Exchange

Pork Illustrated Sports Illustrated


institutuion:
dreamworks- an American institution promotes American hegemony/American values, directed by: Andrew Adamson and Kelly Asbury, mainstream Hollywood film.

genre:
hybrid of animation, adventure, comedy, family, fantasy

Parodies in shrek 2

The introduction featuring a reading from a storybook is a reverence to a similar introduction in Disney's Sleeping Beauty.

The scene during the dinner with Fiona's parents where the camera cuts to different characters and they say each other's names is a reference to a similar scene in Rocky Horror Picture Show.

At the start of the movie, when Shrek is caught in a trap and hanging upside down, he lands in some mud that covers his face. Fiona wipes off the mud to reveal his mouth and kisses him. This is a spoof of the Spider-Man movie, where Spider-Man is hanging upside down and Mary Jane Watson half-takes off his mask and kisses him in the rain. Also, in a later scene, Donkey warns Shrek not to drink the potion by saying my donkey-sense is tingling , a reference to Spider-Man's "spider-sense


References to wizard of oz:The Fairy Godmother arrives at Fiona's balcony encased in a bubble à la Glinda the Good Witch. And when Donkey's caught in the rain, he says "I'm melting! I'm melting!"; the same line that the Wicked Witch said when she met her demise.


The Fairy Godmother's first song is reminiscent of "A Spoonful of Sugar", one of the songs from the music Mary Poppins, which starred Julie Andrews, who provides the voice of Fiona's mother in this film.

There are a few references to Disney's Beauty and the Beast: The toadstool that is splattered by the "Happily Ever After" potion transforms into the rose from that film as well.Dancing furniture looks remarkably similar to those in Beauty and the Beast.
The first visit to the Poison Apple by the king shows several characters:
Cyclops
Captain Hook from Peter Pan
Dwarves fighting from Snow White.
Pirates
Haunted Ents
The Headless Horseman from The Legend of Sleepy Hollow
An ugly stepsister from Cinderella

Tinkerbell appears in the end of the movie dancing with Gingy.

When Shrek, Donkey and Puss in Boots escape from the potion storeroom in the Fairy Godmother's factory, Puss quickly reaches under the door to rescue his hat, as Indiana Jones does in Indiana Jones and the Temple of Doom.

At Shrek's house in the swamp, the Gingerbread Man — bored with watching the royal ball show — tells his fairy tale friends to flip over to "Wheel of Torture", which is a parody of Wheel of Fortune.
When the giant gingerbread man, Mongo, is "born", the little Gingerbread Man says "It's alive!": a reference to Frankenstein.

Puss in Boots sits in a chair and douses himself with water, just like Jennifer Beals did in Flashdance.

Pinocchio imitates Michael Jackson's famous "Billie Jean" dance routine on the dance floor during the ball scene.

When the potion that Shrek stole from the Fairy Godmother takes effect, a maiden gives him a pail of water and says her name is Jill, an obvious reference to the nursery rhyme, Jack and Jill.When Shrek, Donkey, and Puss are arrested, the knights put pepper in his face, a play on pepper spray.

representation:
In Shrek 2, The Fairy Godmother starred as the main antagonist and was voiced by British comedian Jennifer Saunders. Like most characters in the Shrek films the Godmother's original personality was changed. Instead of being kind and helpful, she was really a scheming, conviving, showbiz sort of a woman, who only wants to get the best for herself and her son, rather than others. She would often resort of blackmail and trickery through magic to get her way.
the king is represented as a bit manipulative and cowardly however the audience still like/identify with him as he is doing the wrong things for the right reasons.
the representation of Shrek is challanged, as ogres are usally seen as villians however he is portrayed as a hero which subverts sterotypes and encourages the audience to identify with him.

audience:
target at children/family movie appeals to all ethnicities and genders. Narrative pleasures provided are entertainment, identification with main protagonist

ideolgy/values:
the message underpinning the text is not to be predjuice and judge people by their appearance.

narrative:
ends with a closed narrative,
Propp’s theory on character roles,
Todorov’s theory on narrative structure
The King and Queen of Far Far Away went to fairygodmother to get help for their daughter princess Fiona; she was enchanted with a fearsome curse that made her a monster during the night but normal during the day; the Fairy Godmother advised that she be put in a tower guarded by a Dragon until Prince Charming would come and rescue her.