Sunday, November 26, 2006

How Mulvey's Theory Can Be Applied To My Independant Study

Fairy godmother is the most powerful women in the “Shrek 2” as she has the magic wand that has connotations a phallic object. The phallic object represents “power” and is used to stop the male audience feeling castrated. Moreover, it conveys how patriarchy still exists as to have “power” you need to have a penis/ be un-castrated. Although, the fairy godmother has “power” she is still not a likeable character and therefore seen as a villain which reinforces misogyny.

In the scene where Shrek and his friends are trying to get into the castle. Shrek is shown riding on a white horse which reinforces the stereotypes of a typical hero at this point the audience are position to identify with him as the hero. Therefore the audience experience narcissism as they wish to be like him ideally another scene where the audience experience this is when shrek wakes up and finds out he is a human, the point of view shot helps create a sense of identification with him. furthermore in this scene, three women are all over Shrek, which again reinforce patriarchy.

Classic realism is applied as “Shrek 2” follows a Todorovian narrative structure. It have Starts of with an equilibrium – Shrek and Fiona on their honeymoon, then the dis-equilibrium begins when they receive and invitation from Fiona's parents. Finally, the resolution when Shrek and Fiona are accepted my the people in “far far away”.

Wednesday, November 15, 2006



Summary of Laura Mulvey’s theory


Laura Mulvey (a feminist film theorist) came up with the theory of the “male-gaze”. The paper she wrote based on it was called “visual pleasure and narrative cinema” (1975)

Muvey believed that the spectator (audience) were positioned to see things from a male point of view “male gaze” therefore women were objectified (taking away their human qualities and turning them into an object so that their purely there to be looked at) as a result of this patriarchy would be reinforced. This could be because seeing women represented in that way would
give the spectator pleasure( these pleasures may be erotic, voyeuristic, sadistic or scopophilic) but at the same time anxiety would be produced if an phallic object or fetish object (such as leather, whips, boots, stockings..) were not exposed because according to Freud by looking at a women in that way would make the man feel castrated which is a man biggest fear as that would be taking away his power. Furthermore, as men liked to have power could suggest why misogyny was introduced which could be for the reason that when men were younger they were controlled by their mothers and the factor that women have the ability to reproduce by giving birth could make them feel very very jealous.


Narcissism is used in cinema when we identify with the hero as that is how we would want ourselves to be ideally.


She made use of Freud’s psychoanalytic theory. Freud was a psychoanalysist, who looked at the human mind and tried to interpret human behaviour, he came up with this theory around the 1900.


He used an iceberg to explain his theory. He stated the top of the ice berg which was about 1/10 was how conscious we were and then bottom of the iceberg which was 9/10 was our unconscious so how much we are not aware. For example he said our dreams was when our unconscious came out and when we have blurted out things which we were not meant to say or don’t know why we said. He used the term resistance for those who refused to accept his theory about the unconscious and repression for those who did not want to know.

Wednesday, November 08, 2006

women adverts!!!


http://www.youtube.com/watch?v=FkhrcPAbWGE
Advert 1: Beeper service
This is a traditional advert as it conforms to stereotypes of women being dumb. They show both women playing the role of a "blonde bimbo".


http://www.youtube.com/watch?v=kcbhHOZZXnI
Advert 2: Flake chocolate
The women in this advert is shown at home on her own and she is exposed in very skimpy clothes and they show her eating the flake chocolate which could be interrupted as a phallic object being the male penis as she starts touching her body after taking her first bite of the chocolate.


http://www.youtube.com/watch?v=QOxm7KrUj9c (longer version)

and

http://http://www.youtube.com/watch?v=w-oAynhMrzI&mode=related&search= (shorter version slightly diffrent)
Advert 3: Pepsi advert
This definitely challenges the traditional role of women as they show Beyonce Knowles and Jennifer Lopez fighting with men while David Beckham is just sitting there watching them. So the advert shows how gender roles have been reversed. This advert is post feminist as Jennifer Lopez and beyonce Knowles are wearing tight cat suits so this would reinforce the "male gaze" but they are shown as independent women as well.

Monday, November 06, 2006

Self evaluation

Comment on each of the following, giving yourself a grade with an explanation outlining why:(Grading should be1-5: 1 = excellent, 2 = v. good, 3 = good/average, 4 = poor, 5 = v. poor)

Attainment :2/3
I think my understand of the work is quite good


Effort:1/2
This is because I put more effort into my blog work then class work because I am enjoying the topic I have chosen to do and the blog motivates me as it well presented and the colours and pictures help me remember the information.


Punctuality:1/2
I think I am on time to most of my media lessons but I think I only ever been late once which was today but I had a really good reason and that was because I sorting my UCAS out.


Submission and quality of homework :1 and 3
I always submit the work in on time so that what the 1 is for however I think the quality would be a 3.

Ability to work independently: 1
I think I work very well independently and I think the my blog proves it.

Quality of writing :3
We have not really done any work which has been assessed yet so I am basing this on last year.


Organisation of Media folder :3
I got all my notes in the folder but need to put them in order.


Oral contributions in class:2/3
I contribute to lessons more,more then I did last year.

Standard of Module 5 blog :1/2
This is because I enjoy the work I am doing on the blog because I got choose what I wanted to do.

Standard of Module 6 blog : 3
I think the presentation of my blog is good but the quality of writing needs to be improved.


three targets/areas for improvement:
1.Improve quality of writing
2.Improve module 6 blog
3.Organise media folder

Thursday, November 02, 2006


'Shrek 2' is children's favourite film
Monday, November 29 2004, 09:56 UTC - by Daniel Saney

Shrek 2 won the award for best film in the children's BAFTAs yesterday.The category was the only one whose result was decided by a poll of fans themselves, in which over 6,000 children participated. In second place came Harry Potter and the Prisoner of Azkaban, which was best feature film in the eyes of BAFTA experts. A Special Award for outstanding creative contribution to children's film and televison went to Florella Benjamin, former Playschool presenter. In 2001 she was given an OBE for her work in broadcasting.Dick And Dom In Da Bungalow was recognised with two awards, for best entertainment and best presenters for Richard McCourt and Dominic Wood.

http://www.digitalspy.co.uk/article/ds17309.html
'Shrek 2' best-selling DVD of 2004 in US
Tuesday, January 4 2005, 08:40 UTC - by Daniel Saney




Animated sequel Shrek 2 was the biggest-selling VHS/DVD of 2004 in the United States, selling a total of 37 millions units, according to the Hollywood Reporter. Of the 37m copies sold, 21.6m were on DVD format. Combined sales of DVDs and VHS copies have amassed around $458m in total. In the hysteria of buying the sequel, there has also been a great boost for the sales of the original Shrek, bringing the sale of an extra 5.6m units. The film has now sold an estimated 47m copies.Though the statistics are not yet final the movie is expected to be followed in the rankings by The Lord of the Rings: The Return of the King, Harry Potter and the Prisoner of Azkaban and Spiderman 2 in the US chart.Shrek 2 is the biggest-selling home video release ever in the UK.

http://www.digitalspy.co.uk/article/ds18069.html
Timberlake disturbed by 'Shrek' role
Friday, January 13 2006, 21:13 UTC - by Fiona Edwards

Justin Timberlake has been disturbed by reports that he will play girlfriend Cameron Diaz's cousin in the third Shrek movie.The pop singer is set to voice the role of Prince Artie, the future King Arthur in Shrek III. However, on finding out that the character will not be a love interest for Princess Fiona, but will actually be her cousin the star was a little weirded out."I believe our characters in the movie are cousins, so that's disgusting," he moans. "I mean, I'm from Tennessee, so I heard it does happen where I'm from. But you know, I don't think it's such a good thing universally."The star also has 'doubts' over the suitability of the movie for children: "It's a kid's movie. I don't think cousins should be doing that kind of thing."

http://www.digitalspy.co.uk/article/ds28107.html



'Shrek 3' receives new name
Wednesday, March 22 2006, 09:56 UTC - by Daniel Saney


The third movie in the Shrek series has been given a slightly more imaginative title than Shrek 3 - Shrek The Third, according to Empire.Mike Myers, Cameron Diaz, Antonio Banderas and Eddie Murphy will reprise their roles for the new instalment which will see the green ogre and his princess strive to return to their swamp and leave the task of ruling Far, Far Away, but first they must find their successor.Meanwhile, Justin Timberlake enters the fray as King Arthur.

http://www.digitalspy.co.uk/article/ds30746.html
Diaz reveals perks of working on 'Shrek'
Sunday, July 2 2006, 08:22 UTC - by Susanna Regan

http://www.digitalspy.co.uk/article/ds35438.html

this is a link to an article i found on where cameron diaz think working in animated movies such as shrek are fun.