women adverts!!!

http://www.youtube.com/watch?v=FkhrcPAbWGE
Advert 1: Beeper service
This is a traditional advert as it conforms to stereotypes of women being dumb. They show both women playing the role of a "blonde bimbo".

http://www.youtube.com/watch?v=kcbhHOZZXnI
Advert 2: Flake chocolate
The women in this advert is shown at home on her own and she is exposed in very skimpy clothes and they show her eating the flake chocolate which could be interrupted as a phallic object being the male penis as she starts touching her body after taking her first bite of the chocolate.

http://www.youtube.com/watch?v=QOxm7KrUj9c (longer version)

and

http://http://www.youtube.com/watch?v=w-oAynhMrzI&mode=related&search= (shorter version slightly diffrent)
Advert 3: Pepsi advert
This definitely challenges the traditional role of women as they show Beyonce Knowles and Jennifer Lopez fighting with men while David Beckham is just sitting there watching them. So the advert shows how gender roles have been reversed. This advert is post feminist as Jennifer Lopez and beyonce Knowles are wearing tight cat suits so this would reinforce the "male gaze" but they are shown as independent women as well.