Genre texts have sometimes been criticised for being predictable and unimaginative. Discuss.
“Genre offers comfortable reassurance.” (Patrick Phillips, 1996)
For:
Follows conventions- provides number of pleasures
Audience feel satisfied when their expectations are fufilled
“Popular film storytelling is largely repetition with just enough varition to give the film its own identity and surpise element.” (Patrick Phillips, 2000)
“Surprise element is predictable and based on a convention.” (Patrick Phillips, 2000)
Films repeat themselves in different ways by using the repetoire elements: style, setting, narrative, characters, audience response, themes, and iconography
Slasher sequel and trilogy for example Friday the 13th, Nightmare on elm street, Scream ECT…
Against:
Audiences have expectation and when these are fulfilled they are happy. Talk about audience pleasures while watching slasher films.
People generally know what to expect but their is variation within genre,
Genre changes with the time
Postmodern texts:
Scream (1996),
The conventions are stated in the film, but it still has the power to scare and was a great sucess. This reinvograted the genre (Metz)
The conventions is not what gives the audience pleasure,they are just used for the producer, the narrative devices such as the glory killings is what the audience want to see, and that is what gives them masochistic pleasures.
Scary Movie (2000)
Parodies previous slasher films
Conclusion:
Conclude and summarise all the point,
Genre movies are predictable and imagintive because…………….
However they are not predictable because……………………….
Sunday, April 15, 2007
Thursday, April 12, 2007
Plan: Jan 07b
How do media representation reflect social representation reflect social inequalities? Refer to one or more social groups
Lack of women directors, so most movies are seen through a man’s perspective
Television shows- Hollyoaks (soap) uses a lot of stereotypes, so do reality TV programmes to some extent
Sitcoms like FRIENDS- use stereotypes buy role reversal as well to show the equality of men and women
Lack of women in news and politics -Token females in high jobs e.g. Rebekah Wade- successful women editor for “The Sun”
Adverts- women shown with phallic objects
Games- Tomb Raider object of the male gaze but show women in active role but men controlling her but can be seen a cross gender identifying by the male
Pussycat Dolls – conform to be objectified but sing songs promoting “girl power”
Most of the women in the media conform to the “male gaze”- Mulvey, women are objectified in newspaper “the sun”- Rupert Murdoch introduced pg3 when he re-launched the tabloid reinforces patriarchy. However, James Bond, Casino Royal (2006) introduces “female gaze” shows society is pluralistic and promotes progressive values
Women stereotypes – “bimbo”, “geek”, “Madonna/whore” complex, “femme fatale”, “housewife”
Women as powerless, passive, weak
Lack of Asians in management roles in the BBC, Greg Dyke “BBC hideously white.”
Asians in comedy roles- “brown clowns”- supports the hegemonic view/representation
Islamophobia-Popular films ranging from Hollywood blockbusters to children's cartoons are portraying "crude and exaggerated" stereotypes of Muslims such as the Disney film Aladdin represents Arabs as "(cruel) ruthless caricatures (humorous illustration) "with "exaggerated and ridiculous accents".”Good Arabs" including Aladdin are given American accents while the rest of the cast have "exaggerated and ridiculous Arab accents".- promotes American hegemony
British comedy East is East have helped demonise Muslims as violent, dangerous and threatening, and reinforce prejudices
Muslim are represented as “the other”- Nandy
Those Muslim figures who do appear in the media are seen as either holding extremist views or are "marginalised Muslims" who do not represent the Muslim community.
CBB7 Jermaine calling Jacquie “white trash”.- reflects class difference
Jade, Danielle,Jo vs. Shilpa row- reflects racism/bullying/class divide/ignorance
Use and gratification- David Morley- how the audience read the text; dominant/hegemonic reading, oppositional reading & negotiated
Gay men – soaps- Hollyoaks- Jean Paul bullied for being queer/gay.
Lack of women directors, so most movies are seen through a man’s perspective
Television shows- Hollyoaks (soap) uses a lot of stereotypes, so do reality TV programmes to some extent
Sitcoms like FRIENDS- use stereotypes buy role reversal as well to show the equality of men and women
Lack of women in news and politics -Token females in high jobs e.g. Rebekah Wade- successful women editor for “The Sun”
Adverts- women shown with phallic objects
Games- Tomb Raider object of the male gaze but show women in active role but men controlling her but can be seen a cross gender identifying by the male
Pussycat Dolls – conform to be objectified but sing songs promoting “girl power”
Most of the women in the media conform to the “male gaze”- Mulvey, women are objectified in newspaper “the sun”- Rupert Murdoch introduced pg3 when he re-launched the tabloid reinforces patriarchy. However, James Bond, Casino Royal (2006) introduces “female gaze” shows society is pluralistic and promotes progressive values
Women stereotypes – “bimbo”, “geek”, “Madonna/whore” complex, “femme fatale”, “housewife”
Women as powerless, passive, weak
Lack of Asians in management roles in the BBC, Greg Dyke “BBC hideously white.”
Asians in comedy roles- “brown clowns”- supports the hegemonic view/representation
Islamophobia-Popular films ranging from Hollywood blockbusters to children's cartoons are portraying "crude and exaggerated" stereotypes of Muslims such as the Disney film Aladdin represents Arabs as "(cruel) ruthless caricatures (humorous illustration) "with "exaggerated and ridiculous accents".”Good Arabs" including Aladdin are given American accents while the rest of the cast have "exaggerated and ridiculous Arab accents".- promotes American hegemony
British comedy East is East have helped demonise Muslims as violent, dangerous and threatening, and reinforce prejudices
Muslim are represented as “the other”- Nandy
Those Muslim figures who do appear in the media are seen as either holding extremist views or are "marginalised Muslims" who do not represent the Muslim community.
CBB7 Jermaine calling Jacquie “white trash”.- reflects class difference
Jade, Danielle,Jo vs. Shilpa row- reflects racism/bullying/class divide/ignorance
Use and gratification- David Morley- how the audience read the text; dominant/hegemonic reading, oppositional reading & negotiated
Gay men – soaps- Hollyoaks- Jean Paul bullied for being queer/gay.
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