Plan: Jan 07b

How do media representation reflect social representation reflect social inequalities? Refer to one or more social groups

Lack of women directors, so most movies are seen through a man’s perspective

Television shows- Hollyoaks (soap) uses a lot of stereotypes, so do reality TV programmes to some extent

Sitcoms like FRIENDS- use stereotypes buy role reversal as well to show the equality of men and women

Lack of women in news and politics -Token females in high jobs e.g. Rebekah Wade- successful women editor for “The Sun”

Adverts- women shown with phallic objects

Games- Tomb Raider object of the male gaze but show women in active role but men controlling her but can be seen a cross gender identifying by the male

Pussycat Dolls – conform to be objectified but sing songs promoting “girl power”

Most of the women in the media conform to the “male gaze”- Mulvey, women are objectified in newspaper “the sun”- Rupert Murdoch introduced pg3 when he re-launched the tabloid reinforces patriarchy. However, James Bond, Casino Royal (2006) introduces “female gaze” shows society is pluralistic and promotes progressive values

Women stereotypes – “bimbo”, “geek”, “Madonna/whore” complex, “femme fatale”, “housewife”
Women as powerless, passive, weak

Lack of Asians in management roles in the BBC, Greg Dyke “BBC hideously white.”

Asians in comedy roles- “brown clowns”- supports the hegemonic view/representation

Islamophobia-Popular films ranging from Hollywood blockbusters to children's cartoons are portraying "crude and exaggerated" stereotypes of Muslims such as the Disney film Aladdin represents Arabs as "(cruel) ruthless caricatures (humorous illustration) "with "exaggerated and ridiculous accents".”Good Arabs" including Aladdin are given American accents while the rest of the cast have "exaggerated and ridiculous Arab accents".- promotes American hegemony
British comedy East is East have helped demonise Muslims as violent, dangerous and threatening, and reinforce prejudices

Muslim are represented as “the other”- Nandy

Those Muslim figures who do appear in the media are seen as either holding extremist views or are "marginalised Muslims" who do not represent the Muslim community.

CBB7 Jermaine calling Jacquie “white trash”.- reflects class difference
Jade, Danielle,Jo vs. Shilpa row- reflects racism/bullying/class divide/ignorance
Use and gratification- David Morley- how the audience read the text; dominant/hegemonic reading, oppositional reading & negotiated

Gay men – soaps- Hollyoaks- Jean Paul bullied for being queer/gay.