Children are shown a film where an adult is attacking a Bobo doll. The adult is shown kicking, throwing, punching and hitting the Bobo doll with a mallet.
Children in group A are shown the adult being praised with sweets and lemonade after beating up the doll.
Children in group B are shown the adult being told off after beating up the doll.
Children in group C are just shown the film where the adult is attacking the doll.
After the film each child spent 10 minutes in a playroom with a Bobo doll. Children in group A and C showed same level of aggressive behaviour. Children in B showed less aggression as they extract the cognition that aggressive behaviour would be punished.
This experiment illustrates how audiences such as children are still passive and reinforces how the hypodermic model theory is still evident as the passive audience in this case the children imitated what they saw in the film showing how children pick up the hegemonic readings.
Children in group A are shown the adult being praised with sweets and lemonade after beating up the doll.
Children in group B are shown the adult being told off after beating up the doll.
Children in group C are just shown the film where the adult is attacking the doll.
After the film each child spent 10 minutes in a playroom with a Bobo doll. Children in group A and C showed same level of aggressive behaviour. Children in B showed less aggression as they extract the cognition that aggressive behaviour would be punished.
This experiment illustrates how audiences such as children are still passive and reinforces how the hypodermic model theory is still evident as the passive audience in this case the children imitated what they saw in the film showing how children pick up the hegemonic readings.
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