It is argued that dominant media representations serve the interests of the powerful. Discuss with reference to one or more social group or place.
Social group: Women, Asians
Rupert Murdock controls most of the media- he gets the final say if he not happy with the editing of the paper.
Film male dominated industry thus women are still being objectified and conform to Mulvey’s theory on the male gaze and how they are primarily there “to-be-looked-at-ness”.
Asians placed in comedy roles to be successful.
Conservative values are traditional and reactionary, supporting the status quo. (Right wing- don’t like change)
Having a minority of women are shown in the news and politics as it suggests women are not intelligent enough or do not have a strong valid opinion like men.
Greg Dyke (ex-general of the BBC)- states how the media is still “hideously white”.
Producers of text like “Mind Your Language” reinforce negative stereotypes of Asians. This places them in the role of “the other” which reinforce Eurocentric stereotypes that promote the culture.
Keywords to use:
Hegemony
Patriarchy
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1 comment:
Another good start.
Obviously, you'll talk more about the film industry...a very useful case study for three key reasons...
- lack of women directors
- lack of older female stars
- typical objectification of younger women
As for Asians...don't forget colonialism, etc.
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